By 1980, the organization was heading for national recognition. Renowned physicians and researchers were recruited to Beaumont to build programs in urology, cardiology, orthopedics, pediatrics, oncology, transplant and more. In 1995, this resulted in
Beaumont being named to U.S. News & World Report's list of America's Best Hospitals, an honor that's continued for 20 consecutive years. In 2007, Beaumont began advertising on television
with its long-running and successful Do you have a Beaumont doctor campaign, which has received multiple awards and defined the brand for over a decade.